You're an Artist, not a grey flannel suit!

Hi there,

I see lots of posts on Facebook saying: 'hey come and play at our venue!' 'And please bring the sound system! Oh, and the audience too!' We're not talking only newbie bands here either - there is a certain expectation, particularly in the original music scene, that a venue simply provides a space and everything else is up to you as the performer. 

Somebody I just met, when finding out that I was a singer, asked, 'so what do you during the day?' Working musos are well aware that the time we spend on stage is a fraction of the time we need to put in, in order to get up on that stage. It means ongoing practice and rehearsal, as well as the admin all small businesses deal with. But alongside being experts in our fields, apparently we must create the audience if we actually want to be paid for our expertise. Isn't that tantamount to a chef in a restaurant having to bring their own oven and pots and pans, and the diners as well? A chef is hired for their expertise after years of training and experience.  Just like us. As original artists we have the same workload as the gigging cover muso with the added task of actually creating the material we are performing as well! So all of this and then you can add the hours of promotion it requires to get the bums on seats in order to display the art and that expertise? Isn't this all really unfair? 

Well, yes! It is also a reality of the career we have chosen and I think it's important to understand our responsibilities. We can choose not to work with the venues who give artists absolutely no support or even better, try to work with them to educate them on how we can make it work better together. But even then, we have to think of marketing as a joint responsibility, whether we like it or not. 

I've co-produced and performed in a couple of shows at the Sydney Opera House and their internal marketing is excellent. They do email, online and printed marketing campaigns to an extensive database. They do onsite video, poster and flier promotion - all of which you have access to as long as you are not afraid of being just a little bit pushy. By the way, even though all this is offered, you still have to provide them with the actual promotional materials. But still, surely all that is enough to sell out a show? Unfortunately no. Even a show at the premier cultural venue in the country relies on the show itself to do their own extensive marketing. In most cases there is no budget for a promoter, so this means the artists must do it. 

And of course not every venue is the Opera House. And I'm certainly not saying that artists should put up with shitty deals and work their butts off at venues that don't pull their own weight. We should be choosy and support those who support us! But we also have to educate ourselves in the realities of doing shows. A Facebook post promoting your show here and there helps but that on its own will simply not cut it. Contacting local print, online media and community radio should be the bare minimum. Gig listings and constant and engaging social media work really helps. Phone calls, flyers and old fashioned mail still works. Email is very effective, particularly if it's personalised. There's plenty of marketing advice to be found via Google and personally I'm over that enduring attitude of: 'I'm an artist, I don't do business'. Business and marketing can be very creative. Let's harness those powers to fill up our venues again! Instead of just bitching about the state of the scene, let's get proactive and help it grow!

On that note, a great bunch of artists I know ;) are doing a show at The Basement in Sydney on Friday week, October 20. It will feature a slew of local pop, electronic, soul and swing artists and all to raise money for a great cause: A Billion Beats for the McGrath Foundation.

See you there!
Amanda
www.amandaeaston.com

Gaga Got it Right (In Defence of Cabaret)

Hi there,

I know Lady Gaga is not everyone’s cup of tea – and that’s ok because there is no accounting for art or taste. Certainly her recent tribute to David Bowie provoked mixed reactions. The key word here is ‘provoke’. I think it’s great when music moves people and brings out their passion – isn’t that one of the most important jobs of art? I’m a big fan of Gaga but I’m an even bigger fan of Bowie. Funny thing is, while Gaga’s detractors criticised her for being ‘cabaret’ and ‘crass’ in her tribute, that’s exactly what Bowie’s detractors used to say about him! I’m not implying Gaga has reached the artistic heights of the Starman, but I think if he is in fact looking down at us from the stars, he would have approved of Gaga’s Grammy performance.

I don’t think ‘cabaret’ is a dirty word.  I was born with glitter in my veins and I believe that stripping away the ‘show’ and theatricality from our business has been part of its demise. I’m not a fan of mother-in-law jokes, faked emotion or jazz hands, which is what cabaret gets criticised for – but great cabaret is moving and capable of lifting us out of the ordinary. I think we need more cabaret  in rock and roll, not less. Thank goodness for the flamboyant likes of Bowie and The Darkness.  And now Gaga, following in their glam footsteps. 

When we started sticking one man bands in corners of pubs, without stages, lighting and all the fanfare and pizzazz we used to expect from live performances, I think it was the beginning of the end.  And of course there is a place for shoe-gazing, understated singer songwriter types but the reason they don’t appeal to me is the same reason I’m not a big fan of reality TV. I can look around me and see plenty of ‘real’ thank you. When I watch the box, I want surreal, wild imaginings, fabulous sets and costumes and other fruits of fantasy. I want heightened reality, not the everyday drama I can see if I look out my kitchen window.

So, here‘s to cabaret, old chum. And in that theme, here is my new music video, hot off the presses, the camp, cabaret-tastic world of the post-modern discoteque, ‘Disco Disconnected’
https://youtu.be/xXXdaWcuAuM

See you next time,

Amanda
Oh, and tickets to the Sydney launch of the new album here.

Don't Dis the Backing Singer!

I'm a little miffed at all this talk about people being 'only' backing singers. The judges say it on 'The Voice' all the time. Comments like 'She's not just a backing singer any more'. Excuse me, 'just'? Not many of us would be categorised purely as 'backing singer' anyway - all the singers I know who sing back-up, are also amazing lead singers and that's certainly the case with all those 'backing singers' from the current season of The Voice. In fact, you could argue that the skills required to be 'just a backing vocalist' belong on a list way longer than those for being 'just a singer'! 

L to R: More than just backing singers: Jo Elms,
Amanda Easton and Sarina Jennings. (Chris Fields on Drums)

The most obvious one is having a great ear for harmony - I know plenty of fab lead singers who can't put their hand up for that one. As a backing singer, you're part of the band rather than the front of it - that comes with responsibilities. You can't let loose and sing wherever you want and expect the band to follow you. You have to be able to blend. You may need to change tack at a moment's notice if the lead singer decides to stray from the regular song path (you get good at reading lips). You can't upstage the 'talent'! I learnt that one the hard way. My very first bv job was for a well known Sydney Diva who saw me getting too animated on stage and literally, publicly, slapped me down for pulling focus.

There are countless occasions where backing singers carry the show, whether it be for an ageing artist who doesn't have the range they used to, or a pop starlet who is more tits than talent. As a 'back-up singer', I see it as my duty to do just that. It's our job to back up the lead artist so they look their best. 

All of this doesn't sound easy, does it? 'Only' a backing singer? I think not! Sheryl Crowe, Mariah Carey and Luther Vandross all started their award-winning careers as backing vocalists. And where would Gladys be without her Pips? What would Bee Gees be without all the Gees? And the Beach Boys would be a lonely guy standing on the sand without the other voices...So, don't dis the backing singer!
Cheers,
Amanda

Is My Baby Ugly?

Hi there,

I have often compared the process of creating a CD to having a baby. So here I go again - my brand new EP 'Out of the Blue' was an emergency Caeser after a prolonged traumatic labour. Forceps and drugs would have been most helpful. But the musical offspring eventually showed its head and I'm now a proud parent.

After all the hard work to get to this point you'd think Mum deserves a rest, right? No such luck - now the really hard work begins. Time to show it around and have people coo and fuss over the newborn. Except in the case of the musical baby, you're not guaranteed positive reviews. The neighbours who think your baby has a funny shaped head will still do the required fawning and praising in your presence and maybe only behind their hands to their spouses will mention your baby's likeness to Yoda.

The CD however - that piece of art that you poured your life experience, heart and soul into - is ripe for the picking on. Once it's released into the world, anyone with access to a pen or keyboard has the right to slam and damn it, and by extension, you. When my first single 'Celebrity' was released (we're talking the '90s here!) the first review published was glowing. The critic completely understood the sarcasm intended in the lyric. He praised the production, the singing, the lot and I was on Cloud 9. Then came the rain. Reviews stormed in and they seemed to be either disastrous or dazzling, with no middle ground. This Cancerian had to learn how to bunker down behind that outer shell we're famous for.

Well it's that time again folks. Copies are going out to professional reviewers as we speak. Wish me luck!

If you want to have a listen for yourself - after all, I care more about what you think - you can listen to the new EP here:


Cheers, Amanda

Shut Up and Stress Out

Hi there,

Husband and I were complaining to each other last weekend about having way too much on our plates. We catalogued our stresses to each other. 

Husband: I've been playing guitar for 18 days straight - not one day off - and for at least 7 hours today. Now tonight I have a rehearsal so I still don't get a break.

Stress out...or else!

Me: I've got to learn the lyrics for 6 songs by tomorrow morning and I've got to do the artwork and replication of my new EP-oh and actually record the thing, rehearse the band, promote the launch, keep my crowdfunding campaign on the boil...

Then we looked at each and laughed. Our lives really aren't too bad are they?

Thinking back 10 years to what Corporate Me, slaving long days over a hot computer keyboard at Microsoft, would have said. She would look at Today's Me and say:

'Oh boohoo. So the very career you've always dreamt of is thoroughly filling up your life now is it? So you're oh so busy singing and performing for a living and creating new songs and recordings. Sounds dreadful.' Then she'd look at me with a snarl and snort sarcastically.

We all need to vent sometimes but we also need perspective. A famous experiment on rats shows that those placed under stress, as long as they had the tools to manage it, were far healthier than those who didn't have any stress at all. Many believe humans are the same.

So, advice from old Corporate Self to Today's Me: 'Stress out, it's good for you!'

Cheers,

Amanda

PS The Crowdfunding worked - thank you!

The Name Game - Hairy!

Hi there,

What's in an album name? I mean what was Adam Ant thinking when he released 'Dirk Wears White Sox'? Oh that's right, it was 1983. A decade for great album names, like Jermaine Jackson's 'Let Me Tickle Your Fancy'. I can see how the 70s could sire REO Speedwagon's 'You Can Tune a Piano, But You Can't Tuna Fish'. But what was Paul McCartney's excuse with his 2012 offering of 'Kisses on the Bottom'?

So, I'm trying to come up with the name of my new EP. My first album was called 'Amanda Easton'. Well I'd run out of creative energy after writing all those songs! The second was 'Chanteuse' suggested by an audience member. I like that one but the pronunciation caused consternation among radio DJs everywhere who ended up calling it 'Chantoozie'.

I have been stewing on the name for the new EP for quite a while. Mentioned my dilemma to husband, as he was hanging out the washing this morning. He said, quite out of the blue, how about 'Out of the Blue'? It's the name of one of the songs on the EP and it has double meaning...

Around 10 years ago, during an annus truly horribilis, I felt that my head was on fire so I dyed my hair flaming red. Fast forward to two years ago and life delivered me another corker to send me running for the dye bottle. (At least it wasn't a tequila bottle - we all have our particular coping mechanisms!). 
'Blue Velvet' I now am and 'Out of the Blue' is the name of the new EP.

If you'd like to be involved in it, please check out my crowdfunding link: www.pozible.com/amandaeaston and check out this little vid:

Cheers,
Amanda

Try Hard but don't be a ..Try-Hard

Hi there and happy new year!

Try Hard. It used to really bother me that these two words, when used as a noun, could be negative - how could there by anything wrong with trying your absolute hardest? Call me a try hard and shouldn't it be a compliment? 

But I think I get it now. Recently a newbie pop artist directed me to their YouTube videos. I saw an impressive stage, custom-made sets, multiple back-up singers and slickly-choreographed dancers - all there to support this artist who strutted the stage, changed costumes multiple times and... sorry, but could barely sing in tune! I respect and almost envy the confidence he has to organise and finance what were obviously his own productions, but it all looked very, well... try-hard! Some style perhaps but very little substance.

He was skipping all of the vital steps - he had some of the trappings of the popstar but none of the goods, yet at least. Talk about putting the cart before the horse - and I know a thing or two about going bass ackwards, having announced my CD Launch before actually recording the CD!

Do you remember the 'Marcus is Coming' campaign of the late '80s in Australia? Those three words adorned hundreds of billboards and bus-sides - one of the first examples of a teaser campaign that went viral, before the internet even existed. So much attention ensued that when this singer-songwriter was finally revealed and his song launched, it was slammed viciously from all quarters. It had no chance of living up to the hype.

It might be something to do with our instant celebrity culture, but this kind of thing seems even more common nowadays. Kids (I know, that makes me sound old doesn't it?) want the end result without all the hard work, all the trying hard! 

I say, let it flow naturally man and those set designers will soon be knocking down your door. 

See you next week,
xAmanda

Four Extra Inches? Always Say Yes

Hi there,

A muso friend receives an email offering a too-good-to-be-true career opportunity. What is she to do? My advice is 'just say yes!'. What if it is actually the real deal? You're going to say no because it's too good? When an unknown Madonna got offered her first record deal, did she say 'Nah, that's exactly what I want but it seems way too good to be true so I'll pass thanks!'

I got a strangely-worded email a few years ago asking if my band and I would like to come to Malaysia as guests of a world-famous cognac company, to perform as part of their publicity campaign. It would entail being treated like rockstars, staying in luxurious accommodations, doing gigs in Kuala Lumpur and Penang. Oh, and how much would you like to be paid for the privilege? And did I mention we need you here in a week? The email lacked punctuation and had no signature at the bottom - it certainly didn't look corporate. What was being offered was almost dream-like. I had a little laugh when I received it, but instead of pressing the 'delete' button I employed the 'R.Fukert' attitude and replied. I came up with a figure I thought would be pretty generous on their part and promptly forgot about it and went on with my real life. 

The next day I received the paperwork to sign, including the generous figure I had proposed - really! Of course I got the contracts checked out and then we all had to scramble for visas and re-organise our lives for the next couple of weeks. But that trip still goes down as one of the most rockstar experiences of my life. As well as everything they had promised, they put on a huge press conference, with us as the star attractions. I did a photo spread for Malaysian 'Cosmopolitan' magazine and there were larger than life size banners of my face in the centre of the city. Sitting down one tropical evening - with drinks provided by the sponsor of course - I had an interesting conversation with our host. He was the one who had sent me that initial email. He asked me if Australian bands were perhaps not very internet savvy - a very large percentage of the emails he had sent to bands apparently went ignored. I'm sure it was because the bands had assumed the email was of the same ilk as those offering 'up to four extra inches'.

So now my credo is, 'just say yes - until you have to either sign something or pay any money'. Of course you have to be careful if it involves contracts or cash, but until then...why not go with the flow and see if it leads to an exotic rockstar experience? 

Cheers,
Amanda

8 Things Pop Singers can Learn from Cabaret

Hi there,

You may have heard about my love of the old-school entertainment values in cabaret. In the world of pop and rock, where I mostly reside, cabaret can be a dirty word. It shouldn't be! Here's what I think pop can learn from cabaret...some of these are my notes to self!

1. Arrive an hour before the gig starts

How many rock gigs have I done where a singer has turned up just in time to grab the mic and sing the first song? Not cool!

2. Dress appropriately

I'm going to sound like a cranky Gen Xer here, but when did dressing with just a bandaid across our bits become OK? 

Appropriate dress for a B&D gig!

Singing in a nightclub? Well, get 'em out a little, perhaps. Singing at a wedding? Some respect please - mystery can be sexy too! 

3. Sing for the audience, not just yourself. 

aka 'If they want 'Brown-eyed Girl' give it to them! 

When we're hired for a covers gig, we're hired to entertain a specific audience. Of course we want to enjoy it too but if we play obscure indie b-sides just to show how hip we are, then we're not doing the job properly. Unless the audience are all sick man! scenesters of course.

4. Work the stage

I know music went through a fashionable shoe-gazing moment, but not for me - then, I've never been cool! Of course, great rocks acts ride the mic stands and pose on the foldback wedges - in any genre it's a good thing to work that floor baby!

5. Connect with the audience

The difference between a video and a live show is the lack of a fourth wall. At the risk of sounding new-agey, I think performers should connect with an audience - talking, eye contact, and even - God forbid - smiling!

6. Mic technique-dynamics

Years of performing in front of loud bands on stage made me into the type of singer that delivered at the highest volume all the time - just so that I could be heard. It was all about 'kissing the mic'. Cabaret set-ups allow the singer to use dynamics. I've had to re-learn mic technique, pulling the mic away on that big note, whispering sweet nothings into it at the tender moments. 

 
7. Work to a time

Everyone knows that an 8 o'clock rock show starts at about 9pm right? In cabaret you usually work to a specific time frame and the start and finish times tend to be accurate within the space of minutes.

8. Know your charts/arrangements

I love that in cabaret it's expected that you're familiar with how your tunes go, you know, important stuff like what keys they're in or how many times you repeat the chorus at the end. To be on the same page as your band is what it's all about! 

Btw, if you want to see me (completely out of my depth) try my hard at cabaret, please come along to the 10th Annual Cabaret Showcase at The El Rocco Room (Bar Me) 154 Brougham St, cnr William St, Kings Cross, in Sydney, on Wednesday December 19. I'm up first, at 7pm, where I'll be given 8 minutes to show how Cab Savvy I am in front of judges including David Campbell and bookers from Australia's major cabaret festivals. Eek! Tickets are $25 from Moshtix.

Wish me luck!
xAmanda

R.Fukert

Hi there,

A few years ago I was travelling through Europe with one of my BFFs. We got to Germany and went to stay with friends in Berlin. After a day out, BFF and I returned to the apartment block but the names of the occupants, rather than apartment numbers, were listed next to each doorbell outside the main door. As we scanned through the list to find our friends, we came across the name 'R.Fukert'. We both saw it at the same time and howled like teenagers and the phrase 'R.Fukert!' became the theme of our trip. We got to Cologne airport to travel to Prague and found out we didn't have the appropriate visas. What did we say?' We said 'R.Fukert!' and jumped on a train to Paris instead.

'R.Fukert' doesn't end there. I like to incorporate the 'R.Fukert' attitude into my everyday life as much as possible. If you have read my blog before, you might know that I have been a pop and jazz singer for more than 10 years now but have recently decided to become a cabaret artist. I did a lot of band competitions, talent quests etc when I was starting out in the music business and frankly couldn't think of anything worse to do again at this stage of my career. But I feel like I am starting again in the cabaret world, so when I saw that applications were open for the '10th Annual Cabaret Showcase' in Sydney, I said...
'R.Fukert!' and submitted mine.

The heats and finals for the Cabaret Showcase are going to be in late December. I don't know yet whether my application has made the cut, but will let you know through the mailing list. To subscribe, please contact me here.


We never did meet R.Fukert, but whoever you are, be it Mr, Mrs or Miss Fukert, thank you for, ah, being you!
xAmanda

Sex - Scene it?

Hi there,

I've joined NaNoWriMo to finish the first draft of my novel this month. Writing every day makes the book really come alive in your head and I feel like I'm living simultaneously in parallel universes. The characters tend to take on lives of their own and start making decisions and choices that you hadn't planned for them. 

So what do I do when two characters decide they want to do the rumpy pumpy? Far be it from me to stand in the way of lust. Trouble is, I have to write it! I mean, my mum is going to read this. Do I put all the detail in, complete with throbbing members slipping into ham wallets (thanks for that lovely phrase, random Google search)? Or can someone just say, 'Take me darling!' closing the literary door before the x-rated stuff starts? I know 'Fifty Shades of Grey' is making squillions but personally those sex descriptions far from tickled my fancy or anything in the proximity. I wonder sometimes if a bit of mystery isn't better. 

What do you think - should I let my characters do the jiggy jiggy in private or do you want a blow by blow of bumping of uglies, every dirty detail of the doona dance?

Cheers,
Amanda

Money for Nothing and your Chicks for Free

Last blog, I talked about Amanda Palmer's recent hoo haa in the hornet's nest - caused by her attempt to cadge free musos on her world tour. Could be she's simply not high enough up the rockstar ladder to get away with it. I had the chance to examine the relationship between celebrities and money close up, this one time at band camp...

It was the late '90s and Bryan Adams was on a world tour. In each city he played he would recruit half a dozen models to strut the stage with him in his opening number. At the time, I was working as a cover band singer, six nights a week in Japan. An American model friend of mine invited me along to her casting and a few hours later I found myself stalking along the catwalk of the Nagoya Entertainment Centre in front of thousands of people with one of the most popular rock performers in the world. (I phoned my own band and begged for forgiveness - I'll be a bit late for my gig tonight because, well, I've got a show with Bryan Adams.) Bryan personally made sure we girls were very well looked after throughout, even sitting down with us for a dinner provided by his personal chef. 

After prancing around during 'The Only Thing That Looks Good on Me is You' we were asked to gather on a set of bleachers set up behind the band and just jump around and enjoy ourselves - thus providing 'colour and movement' for the show. The crew were very friendly and one, knowing that I was a professional singer, gave me some headphones. I was now listening to the same live mix Bryan had in his in-ear monitoring system - cutting edge technology at the time. After the concert I told Bryan that I might need a late note for my own show and so he  - along with his entourage, band, crew and the posse of models - agreed to come to my gig as proof of my excuse.  I've got to admit to never being a particular devotee of Bryan's brand of rock but my Japanese band were fanatical about it and we had at least six of his songs in our repertoire. All of which got trotted out in front of our hallowed audience, once the shock of his entrance had subsided (they hadn't believed a word of my excuse until that point). Some of Bryan's band even got up and jammed with us. When we performed his hit tune 'Everything I do I do it for you' Bryan gave us a standing ovation and yelled out, 'you do that better than me!' 

Did I mention how much we girls got paid to work as part of Bryan's show that night? Now I appreciate I am no professional mannequin but even the kosher models felt the same as I did. What we got out of the whole Bryan Adams experience was worth so much more than any dollars or even yen, the thought of being paid anything at all never crossed our minds.

I talked about currency in my last blog - it's not always the hard stuff. Bryan and co. gave us memories (and bragging rights!) far more valuable than any paypacket and at no time did we feel shortchanged for working for 'free'.

When Bryan and his party left my club in the wee hours, they said their goodbyes and glided right past the cash register where bills, including the $60 entrance fee per person, is usually settled.  I tagged Bryan's manager as he left and he stopped, smiled and shrugged, saying, 'Sorry, but Bryan doesn't pay to get in anywhere. Just the way it is.'  As the rarefied atmosphere of the rockstar party disintegrated, I was faced with the ferocious glare of my boss through the club's everyday smoky haze. His finger was angrily stabbing at the - not inconsequential and not paid - bill. 

To give you an insight into my sudden change of fortunes, let's just say that rumours abound about Yakuza-ownership of nightclubs in Japan.  I don't know for sure if that were true in this case, but a lot of my club owner's cohorts were missing their full complement of fingers. My usual mediocre grasp of the Japanese tongue now completely deserted me so I just gaped at him. I then realised my boss had been outside the main part of the club the whole night and probably hadn't even recognised Bryan. I started singing 'I got my first real six string...' pointing at the receding backs of the entourage as I sang. By the time I got to '...was the Summer of '69' I was thanking God and even some Shinto deities, that music is a universal language. And Bryan's star did shine particularly bright in Asia. Some suitable Japanese words tripped back on to my tongue and in no time my boss was clapping his hands with excitement and looking at me as if to say 'Ah, well why didn't you say so?!'  And I still have all my fingers.

How Do You Remember All the Words?

Hi there,

Remembering all the lyrics to a tune, in the right order and attached to all the right notes can be a challenge! Over the years I've developed a technique that works for me and now, depending on the complexity of the song, it can take as little as half an hour to get a song into my noggin. Although I do believe it takes two performances of the song to get it to really stick. You have to break its cherry before a real live audience and then bed it down, so to speak. 

Anyway, I recently read something to suggest some scientific justification for my technique so thought it was worth sharing. I am reading 'The Talent Code' by Daniel Coyle. 
Through his study of 'talent hot spots' around the word, he has come up with some of the secrets to effective learning. He comes to the conclusion that talent is more grown that born. 

We all know that repetition is important when we're learning something but that's not the sneaky little key. It's all about making mistakes. Hey I'm good at that! Your mind needs to be tested on what you're learning, making errors and fixing them. If you just sing along to the voice on the original track you're not ever truly being tested and it will take quite a long time to get the song words to stay put. 

Here is my technique:
1. Get a recording of the song you need to learn 
2. Get a backing track of the same song, in the same arrangement (itunes or www.karaoke-version.com are good)
3. Put the two tracks on a CD, playlist etc
4. Press play and repeat as necessary. You'll learn the song by listening to the original singer and the backing track will be testing you each time.
5. When you're comfortable, sing it for your flatmate (without looking at the lyrics of course)
6. Then sing it for the postman.

If you can do numbers 5 and 6 without any mistakes, then it's in baby!


The Talent Code also talks about a sweet spot. What you are striving for has to be only just out of reach - not miles away. It might be too big a task to do the whole song at one time. Break it into manageable bites - verses, choruses, 'la la' bits etc. 

Like that smart ancient guy once said 'The longest journey starts with a single step'.
Cheers,
Amanda

'Take the Money and Run' Gigs

aka The Corrimal Leagues Club Syndrome

One day I got a call from ah...Mr S, offering me a gig at a leagues club down the South Coast of NSW. Mr S's regular singer had a family function on this particular night so he needed a replacement and a friend of a friend had recommended me.  The gig would be a duo gig - I'd be singing along to backing tracks with some guitar strumming courtesy of Mr S, most likely surrounded by poker machines and disinterested punters. I said yes to the gig, even though it was far from the type of work I wanted to do. At this time, I was in the middle of recording my first album and I was doing lots of wonderful band gigs with talented musos in great Sydney venues. But as a freelance singer relying on the ups and downs of work in the music world, I sometimes filled the gaps with what I called 'take the money and run' gigs like this one.

Anyway, a month later - two days before the gig - Mr S calls me to say his regular singer could do the gig after all so I would no longer be needed. Now to describe how I felt at this... I didn't really ever want to do the gig, but I wanted to be the one to say no! I thought I was above the gig - yes arrogant I know - yet I was the one being rejected. Mr S actually said, 'look I'm sorry, but this is not just any gig, it's Corrimal Leagues Club you know. I don't want to lose the gig by using just any singer.'

Now I'm going to name drop here but I need to put this into perspective. At this time, I had just performed with Powderfinger at the ARIA Awards at The Entertainment Centre and was about to go on tour with Wendy Matthews. I was speechless when Mr S made it clear he didn't think I was good enough for his corner-of-the-pokie-room gig. But I did manage to regain my voice in time to spit out the most impressive parts of my musical cv down the phone line. And I do remember finishing with something like: 'so I think I could probably handle Corrimal Leagues Club don't you?'

I didn't handle the situation with much grace, and I know it was my fault I was in the situation at all. Mr S didn't know me from Adam and he was only protecting his turf. He shouldn't have cancelled me last minute but if I thought I was so good, what was I doing accepting a gig that I considered so far beneath me? I would have been better off leaving myself free in case another, 'better' gig came along.

In a similar situation a few months later I took a gig with a Mr H. He didn't cancel me last minute - unfortunately. I did the gig with my eyes on the door the whole time - worried someone I knew might walk in and see me. After the gig, I got in my car to head the hour and a quarter home. Ten minutes into the drive my car broke down. I sat by the side of the road waiting for the NRMA for over an hour. Did I mention the torrential rain? I had to be towed to a mechanic near my home and the towing charge cost me $20 more than my gig earnings that night.

I did eventually learn my lesson and I now call this the Corrimal Leagues Syndrome. And whenever I get asked to do something that doesn't feel right for me, but I'm tempted to do just for the money, I remember Mr S!

Disclaimer: Corrimal is a nice place and I'm sure they've got some great entertainment at their local Leagues Club :)

In Praise of the local RiSsoLe

Entertainment in RSL, Leagues and Bowling Clubs in Australia gets a bad rap - a proliferation of mother-in-law jokes, and over-ruched and bedazzled frocks are probably to blame. But I think it's time that cabaret became cool again. After all, it doesn't sit too far upstage from Burlesque which is enjoying a major renaissance. Think Marlene Dietrich in a man's suit or the smoky charisma of Edith Piaf rather than bad wigs and over-emoting Shirley Bassey wannabes (don't get me wrong, I love the real Shirley!). I've been thinking about this for a couple of weeks now, ever since I did my own first solo cabaret gig - and loved it. Friends have been telling me for a while that these kind of gigs would be my bag - with your style being so 'theatrical'. It would be rude, after all to actually call me a 'ham' directly.

For many musos nowadays, their bread and butter gigs look like this: three to five sets of 45 minutes each, packed with popular hits ('Play Khe Sahn, ga wonnn!) They're told to set up in the corner of a room usually occupied by the pool table. They're one of many distractions in the room including the telly, the Keno and the pokies. They have to drag in their own sound system, set it up and be their own sound engineer. The crowd in the room completely ignores them until the last song of their final set at 1.05am when they cheer and stomp and beg the exhausted musos to 'play one more, ga wonnn!' The 'backstage' area is otherwise known as the public toilets and they'll get dirty looks for their trouble if they dare ask if the soft drinks are complimentary for the band.

OK, this is worst case scenario - I am very lucky to be mostly playing venues with old school entertainment values like The Basement, Notes, Vanguard, Lizotte's and Blue Beat. And it is this old-schoolness that so impressed me at my cabaret gig. On arrival I was ushered into a spacious dressing room with lights around the mirror. I was offered cold drinks, tea and coffee. I was introduced to the MC, the sound and the lighting engineers. I was welcomed on stage by the more than 600 audience members who were there specifically to be audience members and who proceeded to hang on ever word sung and spoken. They clapped, cheered and laughed appropriately and enthusiastically. After my 50 minute set (yes, one set of 50 minutes) I thanked everybody, picked up my cheque and was home by 1pm - yes, 1 in the afternoon. And on a Wednesday I might add!

After such a pleasant experience, I sent emails to eight other cabaret agents asking for more gigs. Each one replied to my email within 24 hours. If you'd like to come along and see what I'm on about, check my calendar for the gigs I've titled 'Cabaret'. Of course your presence will be helping to bring down the average age of the cabaret audience, but being among the youngest people in a room is actually quite nice. And look, I know that 'Clubland' is hardly musical nirvana but after what I've discovered, I do think that Cabaret doesn't have to be a dirty word.  

Video Thrilled the Radio Star

Video Thrilled the Radio Star


Hi there,


I interrupted my 'How to Get on the Radio' series by putting in my 2 cents about The Voice last blog...but that actually segues quite nicely back to this topic today.


The best way to get on the radio is to get on the telly. I've been told this directly by people in the industry - 'Go forth and get thyself on a soapie!' Certainly worked in Oz for the two Natalies, Kylie, Jason and even cooler indies like Clare Bowditch are currently giving the box a try. And why not, the exposure is fab - you're all colour and movement in thousands of living rooms simultaneously? My problem with using the telly as a promo vehicle for the radio is that TV is even harder to get on to than the radio! It reminds me of 'There's a hole in my bucket Dear Liza Dear Liza'. Poor Liza can't get any water in her bucket because of said hole but the only way she can fix it is by using water - from said bucket...

Of course now we've got multiple audio visual mediums to aim for. YouTube and its cohorts should never be overlooked as promo vehicles - make your own music video, do a tour v-log and film your live shows. Ask fans to make a video to your new song. Don't forget Community TV - TVS in Sydney is great and is always looking for good content. 


Metropolitan Radio has to sit up and take notice once there is enough groundswell from other sources. These sources include metro regional radio stations. If you're touring in their area, organise to drop in - you're newsworthy on the Gold Coast just by touring the Gold Coast. Gold FM might get you on air for a live acoustic version of a song. Of course by this stage you've already sent a press release to the Gold Coast Bulletin (and followed up with a phone call) and maybe they've interviewed you and published a story and photo in their music section about your gig at a local venue.


An old marketing adage states that a consumer needs to see your 'message' seven times before it registers. Music promotion has to be a multi-pronged approach, so use every vehicle at your disposal until the big guns clock you. Once there's a buzz, to really get under the noses of the likes of Nova or 2Day Fm you need to save quite a few pennies and get yourself a radio promoter. Russell Thomas and Stephen Green are the two that seem to have the goods in Australia. They have already built up the networks and relationships that ensure radio programmers take their calls and listen to their recommendations. 
Cheers,
Amanda

How to Get on the Radio Part 3

Hi there,

The last coupla blogs have been concerned with getting music onto the all-important community radio networks in Australia. Don't worry, I know you want the low-down on commercial radio in Australia - that's coming in the next blog. But I thought I'd attack the more achievable stuff first.

Internet radio is everywhere on the, uh, internet nowadays. So how do you pinpoint which stations to target in the vastness that is cyberspace?

Two of the best directories for interent radio I've found are: http://www.internet-radio.com and

http://www.radiotower.com.

They have listings by genre and indie/unsigned sections as well as the typical music genres. It's a matter of filtering down to the ones that are right for your style of music and visiting the websites individually - it may be a long process but you've got a pretty good chance of airplay if your targetting is good. 


iTunes is also useful - there is a Radio link under the Library header in your iTunes navigation menu. Click on that for a catalogue of hundreds of internet radio stations, categorised by genre. While you're there, don't forget the podcasts. 

Here are a few of the net radio stations worth singling out:


Pandora. Apparently it has more than 50 million listeners worldwide. It uses the Music Genome Project to delivers customised radio to each one. Once the Pandora system learns someone's musical preferences, it serves up a continuous stream of music the listener should actually like. Check out Pandora’s not-exactly-straightforward artist submission guidelines here: http://submitmusic.pandora.com. It's free to join.


Jango customises radio for its users too. "Jango Airplay" is a promotion service that gives emerging artists guaranteed airplay on Jango's stations, as "similar artists" alongside the popular artists of their choice. Packages start from about $10 for 250 plays. www.jango.com

Last.fm also matches new music to users' tastes. It's free for artists and labels to register but Australian listeners have to pay a subscription fee. http://www.last.fm/

Radar Music is an Aussie music site that features interviews as well as streaming music. Upload your music for free. www.radarmusic.com.au

One of great things about a lot of internet radio is their ability to link your tracks directly to iTunes or Amazon - and that's pretty hard to do from a stereo!

See you next time - I'm going to be talking about getting onto Commercial radio in Australia...

Cheers,

Amanda

How to Get on the Radio, Part 1

Hi there,
Having worked with 100s of indie artists through PopTarts, and the independent release of three singles and two albums of my own, I often get asked for advice on what to do with an album once it's recorded. This is the first of a series of blogs that will hopefully give you some ideas. And please add any of your own ideas to the comments - it's all about community!

OK, you've poured your sweat, tears and bank balance into the creation of an original recording. You feel drained yet proud. Now the hard work begins - you actually have to sell the thing!

Radio is an important slice of your promotional pie. If you are a self-funded independent artist, there are still plenty of avenues open to you. Commercial radio in Australia (don't pack up and  move, it's even harder in other countries!) is a very hard nut to crack for everyone, particularly indies. Nothing is impossible though and I will cover the options for commercial radio in another blog. But I wanted to start with something a little easier to achieve.

Community Radio Wants You

I've been a community broadcaster myself (2MCR, 2SER and TVS in Sydney) so I'll start there.

Community radio stations are largely run by volunteers, are not-for-profit and encourage community participation. Part of their charter is actually to promote the local arts - that means you! Community radio stations often have solid, dedicated listener bases and with enough of a groundswell, community radio airplay could even help lead to commercial radio play.

One of your best friends should become the CBAA or the Community Broadcasting Association of Australia - the national body looking after 270+ community radio and TV stations throughout the country.

The CBAA have wonderful government-subsidised programs for indie artists. One is called:

'AMRAP' - CD Mailout


Amrap charges a small fee to distribute ‘radio ready’ CDs by Australian artists to community radio stations around the country. The good folk at Amrap actually listen to your CD and work out which stations are likely to play your style and distribute it accordingly. If you have a hip-hop record you want to promote with a tour through the East Coast, they will send out your CD to only those radio stations in the Eastern states who play hip-hop. Even though you pay a certain amount for this service, it is still cheaper and hugely more efficient than buying the padded bags and sending out CDs yourself. And their contact databases are comprehensive and up-to-date.


I've used this service quite a few times and managed to cultivate some fabulous community radio airplay and contacts as a result. Like anything in this indie game, the more work and time you are willing to put in, the more benefit you get. Amrap give you an invaluable report which includes contact info of all the radio stations to which they've distributed your CD. Use this to follow up!


When hosting and producing my own radio and TV shows I always appreciated artists getting in touch with me personally, keeping me in the loop with their upcoming gigs and releases, being available for phoner or in-person interviews and generally helping me provide interesting content for my shows. Never pester, but definitely get in touch. Community broadcasters are waaaay more accessible than their commercial counterparts. They will probably love hearing from you.

Amrap do mailouts every month but they are no longer a well-kept secret, so get in touch with them in plenty of time before you are ready to promote - they are popular! Their website is here.

Next week: How to get your music on the Digital Catalogue used by Community Radio.

Songwriting - Therapeutic or Tedious?

Hi there,


I've decided this is the year I finish the first draft of my novel. As a result, I've been reading a lot of how-to books on the subject to help nudge me along. Every single one so far has said that most writers don't actually enjoy writing. They enjoy having written, the satisfaction of finishing a piece of creative work. But the laborious process of getting the words in the right order is often plain frustrating.


I am hoping that learning more about writing fiction will also help me improve my songwriting. I've got to admit, those days when I'm wrangling rhymes and slaving over syllables can be more about exasperation than inspiration...but oh how I love having written!  So can you compare lyric writing and writing a book? Let's see, I'm going for 85,000 words for my novel - a song for me will be more like 150. But of course you have to consider rhyme and singability for song words too. And then there's that pesky music to go with the words.


A piece of advice that seems to be consistent in these 'Dummies Guide to Writing your Novel' type tomes is to allow yourself to write freely. It really helps to silence your internal judge at least for the first draft. So this week one of my goals will be to write a quick pop song. Get it out in one go without agonising over adjectives and getting vexed over verses. No editing. No refining. No censoring. Muzzle that inner critic and let the fun begin!

Best Way to get to the Entertainment Centre?

A. Practise! Practise! Practise!

Hi there,

When I released my first single, titled ironically 'Celebrity' I managed to pick myself up a little, ah, stalker. A harmless one of the variety, I believe, but who nevertheless managed to find my phone number and call me quite regularly for chats. He was a teenage boy who wanted to be a pop star and was really looking for advice on how to get there (I guess he couldn't get hold of Kylie's number!). We had a conversation about 'popstar'dom. I encouraged him to take singing lessons, learn a musical instrument or at least find someone who could play one so he could start writing songs etc. He got quite exasperated at this, saying, 'No, no, I just want to be an image-based popstar, not do all that musical stuff!'. So I gave him Kylie's number - just kidding!!

Anyway, my point is that a lot of people want to get somewhere - particularly in music - without putting the work in. I've always felt that I was a hard worker, but what if I practised, say, 20% harder - would I be able to legitimately hand out popstar advice from the lofty heights of my personal experience?

I've just finished reading a book called 'The Brain That Changes Itself' by Norman Doige. Apparently, we can repeat processes - even ones we find virtually impossible - so many times that the brain eventually rewires itself. 'Practice makes perfect', in other words? You think you weren't born with musical talent? Work hard enough and maybe it doesn't matter.

Here is the conclusion I've come to:  Talent + Hard Work = Success; Little Talent + Hard Work = Moderate Success; Talent + No Hard Work = Little Success.
Since the new resolution-forming season is upon us, I've decided I'm going to stop accepting that I'm as good as I'll ever be...and just practise! Practise! Practise!

My latest songwriting practice follows: