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Wednesday, April 25, 2012

How to Get on the Radio Part 3

Hi there,
The last coupla blogs have been concerned with getting music onto the all-important community radio networks in Australia. Don't worry, I know you want the low-down on commercial radio in Australia - that's coming in the next blog. But I thought I'd attack the more achievable stuff first.

Internet radio is everywhere on the, uh, internet nowadays. So how do you pinpoint which stations to target in the vastness that is cyberspace?

Two of the best directories for interent radio I've found are: and
They have listings by genre and indie/unsigned sections as well as the typical music genres. It's a matter of filtering down to the ones that are right for your style of music and visiting the websites individually - it may be a long process but you've got a pretty good chance of airplay if your targetting is good. 

iTunes is also useful - there is a Radio link under the Library header in your iTunes navigation menu. Click on that for a catalogue of hundreds of internet radio stations, categorised by genre. While you're there, don't forget the podcasts. 

Here are a few of the net radio stations worth singling out:

Pandora. Apparently it has more than 50 million listeners worldwide. It uses the Music Genome Project to delivers customised radio to each one. Once the Pandora system learns someone's musical preferences, it serves up a continuous stream of music the listener should actually like. Check out Pandora’s not-exactly-straightforward artist submission guidelines here: It's free to join.

Jango customises radio for its users too. "Jango Airplay" is a promotion service that gives emerging artists guaranteed airplay on Jango's stations, as "similar artists" alongside the popular artists of their choice. Packages start from about $10 for 250 plays. also matches new music to users' tastes. It's free for artists and labels to register but Australian listeners have to pay a subscription fee.

Radar Music is an Aussie music site that features interviews as well as streaming music. Upload your music for free.

One of great things about a lot of internet radio is their ability to link your tracks directly to iTunes or Amazon - and that's pretty hard to do from a stereo!

See you next time - I'm going to be talking about getting onto Commercial radio in Australia...

Wednesday, April 4, 2012

How to Get on the Radio Part 2

Hi there,

My last blog was all about the importance of community radio, particularly for indie artists. Check that out here for info on an Australian service that distributes your CDs to this national radio network.

We live in a web world now. Most artists and their record companies deliver new songs digitally to the commercial radio networks (more on commercial radio in a later blog). Some community stations still rely on physical CDs but most are moving in the digital direction - so you should too.

Get Your Songs on the Database
The good peeps at AMRAP are helping us out again with the government-sponsored AirIT service. Community radio programmers apply to get free customized CDs of music from the database, or download songs instantly. AirIT even have their own charts.

If you're independent and have some radio-ready releases, you can be part of this database for free. AirIT will take three of your new tracks but you need to apply well before their release date and prove you have other promo planned ie live performance, distribution and other marketing activites to support your new music. Visit here to register.

There's no doubt digital is important, but we still live in a tactile world so don't ignore the plastic! Get physical copies of your CD to radio broadcasters as well as via AirIT. And follow up the radio folk to see if they are interested in an on-air interview with you. The beauty of community radio is its accessibility - most radio hosts want to talk to you! But go down the digital path too and you'll have all angles covered.

Next week: How to Get on Internet Radio.