Facebook is not for (Music) Business

Hi there,

Of course I'm being contentious in my title so that you read on :). Facebook is fabulous for spreading the word about gigs and new releases, inviting people to events and much more. What I don't think it is good for, is business communication. 

I've heard two musicians I respect say in this last little while that they wouldn't take seriously any approaches for gigs that they received through Facebook. I personally have a policy of 'say yes until you have to pay money or sign something' when it comes to just about any offer because some of my best experiences have come out of the most unlikely places, BUT I do tend to agree that professional business approaches should be made the old-skool way, either on the telephone or via email. 

Even the humble txt message seems somehow more solid than Facebook. Maybe it's because these 'unsolicited' Facebook messages end up sitting alongside the ones from widowed men from the American Armed Forces who 'wish to has a nice and loveliness relationship with a woman who has a good sweetness and understanding' or strangers with names like Richardo Gustavo offering to build muscles in areas you didn't know existed.

Good old fashioned email is searchable, fileable, a lot more flexible when it comes to attaching large files and is less likely to be blocked by someone's workplace than Facebook. And if I'm knee deep in my work I won't even be logged in to FB - those funny cat videos are way too distracting. I also feel that Facebook is a bit like a rock tour: what happens on Facebook stays on Facebook. That seems to mean that what people say doesn't have to have the same element of truth that it does in other mediums. Yes yes they'll go to all those events you're inviting them too - but they don't actually mean it!

So, if you want to meet me at The Red Sea so we can swim with the dugongs on a trip that will ensure we 'get to know each other better', go ahead and ping me on my FB instant messaging, but Gmail for gigs please.

See you next time,
Amanda

Four Extra Inches? Always Say Yes

Hi there,

A muso friend receives an email offering a too-good-to-be-true career opportunity. What is she to do? My advice is 'just say yes!'. What if it is actually the real deal? You're going to say no because it's too good? When an unknown Madonna got offered her first record deal, did she say 'Nah, that's exactly what I want but it seems way too good to be true so I'll pass thanks!'

I got a strangely-worded email a few years ago asking if my band and I would like to come to Malaysia as guests of a world-famous cognac company, to perform as part of their publicity campaign. It would entail being treated like rockstars, staying in luxurious accommodations, doing gigs in Kuala Lumpur and Penang. Oh, and how much would you like to be paid for the privilege? And did I mention we need you here in a week? The email lacked punctuation and had no signature at the bottom - it certainly didn't look corporate. What was being offered was almost dream-like. I had a little laugh when I received it, but instead of pressing the 'delete' button I employed the 'R.Fukert' attitude and replied. I came up with a figure I thought would be pretty generous on their part and promptly forgot about it and went on with my real life. 

The next day I received the paperwork to sign, including the generous figure I had proposed - really! Of course I got the contracts checked out and then we all had to scramble for visas and re-organise our lives for the next couple of weeks. But that trip still goes down as one of the most rockstar experiences of my life. As well as everything they had promised, they put on a huge press conference, with us as the star attractions. I did a photo spread for Malaysian 'Cosmopolitan' magazine and there were larger than life size banners of my face in the centre of the city. Sitting down one tropical evening - with drinks provided by the sponsor of course - I had an interesting conversation with our host. He was the one who had sent me that initial email. He asked me if Australian bands were perhaps not very internet savvy - a very large percentage of the emails he had sent to bands apparently went ignored. I'm sure it was because the bands had assumed the email was of the same ilk as those offering 'up to four extra inches'.

So now my credo is, 'just say yes - until you have to either sign something or pay any money'. Of course you have to be careful if it involves contracts or cash, but until then...why not go with the flow and see if it leads to an exotic rockstar experience? 

Cheers,
Amanda