Video Thrilled the Radio Star

Video Thrilled the Radio Star


Hi there,


I interrupted my 'How to Get on the Radio' series by putting in my 2 cents about The Voice last blog...but that actually segues quite nicely back to this topic today.


The best way to get on the radio is to get on the telly. I've been told this directly by people in the industry - 'Go forth and get thyself on a soapie!' Certainly worked in Oz for the two Natalies, Kylie, Jason and even cooler indies like Clare Bowditch are currently giving the box a try. And why not, the exposure is fab - you're all colour and movement in thousands of living rooms simultaneously? My problem with using the telly as a promo vehicle for the radio is that TV is even harder to get on to than the radio! It reminds me of 'There's a hole in my bucket Dear Liza Dear Liza'. Poor Liza can't get any water in her bucket because of said hole but the only way she can fix it is by using water - from said bucket...

Of course now we've got multiple audio visual mediums to aim for. YouTube and its cohorts should never be overlooked as promo vehicles - make your own music video, do a tour v-log and film your live shows. Ask fans to make a video to your new song. Don't forget Community TV - TVS in Sydney is great and is always looking for good content. 


Metropolitan Radio has to sit up and take notice once there is enough groundswell from other sources. These sources include metro regional radio stations. If you're touring in their area, organise to drop in - you're newsworthy on the Gold Coast just by touring the Gold Coast. Gold FM might get you on air for a live acoustic version of a song. Of course by this stage you've already sent a press release to the Gold Coast Bulletin (and followed up with a phone call) and maybe they've interviewed you and published a story and photo in their music section about your gig at a local venue.


An old marketing adage states that a consumer needs to see your 'message' seven times before it registers. Music promotion has to be a multi-pronged approach, so use every vehicle at your disposal until the big guns clock you. Once there's a buzz, to really get under the noses of the likes of Nova or 2Day Fm you need to save quite a few pennies and get yourself a radio promoter. Russell Thomas and Stephen Green are the two that seem to have the goods in Australia. They have already built up the networks and relationships that ensure radio programmers take their calls and listen to their recommendations. 
Cheers,
Amanda

How to Get on the Radio, Part 1

Hi there,
Having worked with 100s of indie artists through PopTarts, and the independent release of three singles and two albums of my own, I often get asked for advice on what to do with an album once it's recorded. This is the first of a series of blogs that will hopefully give you some ideas. And please add any of your own ideas to the comments - it's all about community!

OK, you've poured your sweat, tears and bank balance into the creation of an original recording. You feel drained yet proud. Now the hard work begins - you actually have to sell the thing!

Radio is an important slice of your promotional pie. If you are a self-funded independent artist, there are still plenty of avenues open to you. Commercial radio in Australia (don't pack up and  move, it's even harder in other countries!) is a very hard nut to crack for everyone, particularly indies. Nothing is impossible though and I will cover the options for commercial radio in another blog. But I wanted to start with something a little easier to achieve.

Community Radio Wants You

I've been a community broadcaster myself (2MCR, 2SER and TVS in Sydney) so I'll start there.

Community radio stations are largely run by volunteers, are not-for-profit and encourage community participation. Part of their charter is actually to promote the local arts - that means you! Community radio stations often have solid, dedicated listener bases and with enough of a groundswell, community radio airplay could even help lead to commercial radio play.

One of your best friends should become the CBAA or the Community Broadcasting Association of Australia - the national body looking after 270+ community radio and TV stations throughout the country.

The CBAA have wonderful government-subsidised programs for indie artists. One is called:

'AMRAP' - CD Mailout


Amrap charges a small fee to distribute ‘radio ready’ CDs by Australian artists to community radio stations around the country. The good folk at Amrap actually listen to your CD and work out which stations are likely to play your style and distribute it accordingly. If you have a hip-hop record you want to promote with a tour through the East Coast, they will send out your CD to only those radio stations in the Eastern states who play hip-hop. Even though you pay a certain amount for this service, it is still cheaper and hugely more efficient than buying the padded bags and sending out CDs yourself. And their contact databases are comprehensive and up-to-date.


I've used this service quite a few times and managed to cultivate some fabulous community radio airplay and contacts as a result. Like anything in this indie game, the more work and time you are willing to put in, the more benefit you get. Amrap give you an invaluable report which includes contact info of all the radio stations to which they've distributed your CD. Use this to follow up!


When hosting and producing my own radio and TV shows I always appreciated artists getting in touch with me personally, keeping me in the loop with their upcoming gigs and releases, being available for phoner or in-person interviews and generally helping me provide interesting content for my shows. Never pester, but definitely get in touch. Community broadcasters are waaaay more accessible than their commercial counterparts. They will probably love hearing from you.

Amrap do mailouts every month but they are no longer a well-kept secret, so get in touch with them in plenty of time before you are ready to promote - they are popular! Their website is here.

Next week: How to get your music on the Digital Catalogue used by Community Radio.