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Tuesday, July 7, 2015

Facebook is not for (Music) Business

Hi there,

Of course I'm being contentious in my title so that you read on :). Facebook is fabulous for spreading the word about gigs and new releases, inviting people to events and much more. What I don't think it is good for, is business communication. 

I've heard two musicians I respect say in this last little while that they wouldn't take seriously any approaches for gigs that they received through Facebook. I personally have a policy of 'say yes until you have to pay money or sign something' when it comes to just about any offer because some of my best experiences have come out of the most unlikely places, BUT I do tend to agree that professional business approaches should be made the old-skool way, either on the telephone or via email. 

Even the humble txt message seems somehow more solid than Facebook. Maybe it's because these 'unsolicited' Facebook messages end up sitting alongside the ones from widowed men from the American Armed Forces who 'wish to has a nice and loveliness relationship with a woman who has a good sweetness and understanding' or strangers with names like Richardo Gustavo offering to build muscles in areas you didn't know existed.

Good old fashioned email is searchable, fileable, a lot more flexible when it comes to attaching large files and is less likely to be blocked by someone's workplace than Facebook. And if I'm knee deep in my work I won't even be logged in to FB - those funny cat videos are way too distracting. I also feel that Facebook is a bit like a rock tour: what happens on Facebook stays on Facebook. That seems to mean that what people say doesn't have to have the same element of truth that it does in other mediums. Yes yes they'll go to all those events you're inviting them too - but they don't actually mean it!

So, if you want to meet me at The Red Sea so we can swim with the dugongs on a trip that will ensure we 'get to know each other better', go ahead and ping me on my FB instant messaging, but Gmail for gigs please.

See you next time,