Put me on the Door?

Hi there,

I've said 'Put me on the door?' many times myself and it seems such a small ask, doesn't it? Please just write my name on that precious piece of paper - the one in possession of the door biatch - so that I don't have to pay to get in the club. There was one period of my life and career that I wore as a badge of honour the fact that I never paid to get into any gig I wanted to go to. It was my selfish 20-somethings and I felt that my industry somehow owed me that.

I'd like to think that passing years have made me wiser and less selfish but truthfully, it has been my experience on the 'other' side of the velvet rope that has really made me think differently. When you ask for free entry to a gig, who is really paying the price?

I am now often the promoter of the shows I perform in. The promoter is the person at whose feet the financial responsibility ultimately falls. Depending on the deal, too few tickets sold can directly hit the promoter in the hip pocket. Venues are less willing to take financial risk nowadays, so will often offer 'door deals'. That means a promoter gets paid only by receiving a percentage of the ticket prices and out of that, must pay the band, possibly the sound system and engineer, promotional costs and any other expenses. Obviously in this situation, any tickets given away are tickets that can't be sold to help the promoter make costs. 

When you're an indie artist putting on your own gig, you're a promoter whether you like it or not. If all your friends and family ask to be 'put on the door', what chance have you got to break even let alone actually get paid for your work? For an indie gig I promoted at The Basement a few years ago, I worked out that even with a house almost full of paying punters, if I included all the hours I had spent working towards this event, my hourly rate would make even a Nike factory worker blush! 

I once invited an agent to see a show I was in, and I offered to put him on the door. He said he would be happy to come and see my gig but insisted on paying his way. His belief was that it was our duty to support each other in this industry and always paying to see gigs was one way to stop live music being devalued. That was the first time I had heard this particular point of view, and I eventually adopted it as my own.

So, is all this to say that no smart businessperson would ever give away tickets? Not at all! Recently I was working with an international act in their first time to tour in Australia. One of the venues for this act was only half sold, two days out from the show date. In this case, the act's promoter had negotiated a guaranteed fee, so the financial risk lay with the venue itself this time. As part of the deal, the venue had offered the promoter a small number of 'comps' which they had duly given to various industry folk - but they found they needed more freebies than were offered. Obviously the venue would prefer to sell than give them away so they decided to cross their arms and refuse to give the promoters any additional free tickets. But in this case, that is exactly what the venue should have done. In fact, they should have been giving away tickets with gusto! A full room is in everybody's interest. A full house creates the illusion of success - it's more exciting for the artist and even audience members prefer the atmosphere of a well attended show. Giving away unsold tickets is such common practice (I was lucky enough to see Pink at the Entertainment Centre as a result of this strategy) that it has a name - it's called 'Papering the House', and it is an art. Don't do it too early and risk losing last minute sales - and when you do do it, be discreet so that paying audience, media and reviewers don't suspect!

The bottom line is that giving away tickets directly affects someone's bottom line one way or another. We all know there is no such thing as a free lunch - we need to also realise there is no such thing as a free gig!

All the best for Christmas and a safe and successful 2016,
Amanda

Jessica Mauboy and Shoes for Sale

Hi there,
I don't know the real story behind Jessica Mauboy's no-show up at the mic at the Melbourne Cup but the thing that has surprised me is the reaction of many musos. On a lot of the local Facebook groups there has been an awful lot of bile about 'corporate whores' and bitterness in general about business and its involvement in music. 

We all like to stick it to The Man at times but a lot of people seem to believe current music has lost all its integrity because of today's corporate greed. The thing is, we would likely have no Beethoven, Bach or Mozart if it weren't for financial patronage in their times - whether from Monarchs, the Church or the Aristocracy. And weren't they the equivalent of corporations of the day? Many composers like these couldn't afford to eat, let alone write music for a living, without sponsorship. And let's face it, these patrons didn't provide the dosh purely for the love of art. They demanded a requiem for a funeral here, a waltz for an upcoming dance there and a sonata for the wife's birthday celebrations - composers commonly churned out classical works to the tune of the clanging of sponsorship coinage. Have things changed so much?

A few years ago my original band was invited to go to Malaysia to help promote Hennessy and Moet. I still wonder if that was all a fabulous dream. The companies hosted us in luxury for a week in Kuala Lumpur and Penang, all expenses paid plus a generous fee. In return we were to perfrom two short shows at events promoting their brands. I could sing my own songs, wear my own clothes and oh, here's the clincher...I was 'requested' to drink a glass of Hennessy on stage and to mention the brand. Then, if I didn't mind, I would be seen drinking a glass of Moet champagne after the set. Are you kidding me? I love corporate sponsorship. Not for a second did I feel like a whore - my integrity felt wholly and securely in tact. But isn't it all about personal integrity? And isn't integrity just that - personal? Hennessy VSOP Cognac is a glass of liquid heaven to me and Moet is in the top 2 of my favourite alcoholic beverages (Veuve Clicquot, I am willing to make myself available for you anytime). I am perfectly happy to endorse products like these, in a responsible way to an appropriate audience. I guess not everyone would feel the same way, after all alcohol definitely has a dark side - but we all need to march to our own drums. If McDonald's or Benson & Hedges came a-knocking, I'd have to decline their offers of private jet trips because I personally believe those companies and their products are evil and I wouldn't be able to sleep at night. I said 'no thank you' to The Voice because it didn't sit well with me, but I'm sitting on the sofa cheering at the top of my lungs when friends appear on the show. One person's sell-out is another's symbiosis, so we can only do what feels right for us.

If you decide to be a professional musician, you are agreeing to exchange your art for financial reward. When money is involved there are always strings attached - it's up to you whether you feel those strings have turned you into a corporate puppet or you're just meeting reasonable terms of your employment. I can't imagine having an issue with sponsored footwear but when it comes to other fashion decrees - perhaps when they involve what not to wear - it could be a different matter...So, the first professional singing I ever did was with a girl group and we got offered a lucrative gig at a nightclub in Asia. Trouble is, we would have had to perform topless. Needless to say, we politely turned down that offer - a bridge way too far for all of us.

OK, back to Jess. One media report says she had a panic attack because her own management and the Race Management were bickering about her sponsorship commitments (ie wearing the shoes) minutes before she was to go on. Perhaps she should have worn them as part of her contract, after all there's a price you pay for getting paid such a high price! But no matter what kind of business transactions are involved, in the end music and performance is an affair of the heart and spirit and 'business' needs to understand that too. That's why these things are called relationships right? Both sides need to try to relate to and empathize with the other.

The only way to escape the association of music and business is to not enter into music as a business, and that's a fair choice. But for me, I think the right relationships - with understanding on both sides about what both sides need - can result in a good back scratching that benefits everyone. So I say bring it on!

Till next time,
Amanda
www.amandaeaston.com

Facebook is not for (Music) Business

Hi there,

Of course I'm being contentious in my title so that you read on :). Facebook is fabulous for spreading the word about gigs and new releases, inviting people to events and much more. What I don't think it is good for, is business communication. 

I've heard two musicians I respect say in this last little while that they wouldn't take seriously any approaches for gigs that they received through Facebook. I personally have a policy of 'say yes until you have to pay money or sign something' when it comes to just about any offer because some of my best experiences have come out of the most unlikely places, BUT I do tend to agree that professional business approaches should be made the old-skool way, either on the telephone or via email. 

Even the humble txt message seems somehow more solid than Facebook. Maybe it's because these 'unsolicited' Facebook messages end up sitting alongside the ones from widowed men from the American Armed Forces who 'wish to has a nice and loveliness relationship with a woman who has a good sweetness and understanding' or strangers with names like Richardo Gustavo offering to build muscles in areas you didn't know existed.

Good old fashioned email is searchable, fileable, a lot more flexible when it comes to attaching large files and is less likely to be blocked by someone's workplace than Facebook. And if I'm knee deep in my work I won't even be logged in to FB - those funny cat videos are way too distracting. I also feel that Facebook is a bit like a rock tour: what happens on Facebook stays on Facebook. That seems to mean that what people say doesn't have to have the same element of truth that it does in other mediums. Yes yes they'll go to all those events you're inviting them too - but they don't actually mean it!

So, if you want to meet me at The Red Sea so we can swim with the dugongs on a trip that will ensure we 'get to know each other better', go ahead and ping me on my FB instant messaging, but Gmail for gigs please.

See you next time,
Amanda

Agents...who needs em?!

Hi there,

Why would you use an agent to get you gigs?

It's an agent's job to have strong relationships with venues, event bookers and even other agents. A good one will harness these contacts to get you work you might not otherwise get - and then manage the booking so that you can focus on just entertaining the masses. It's quite a luxury, well worth paying for in my book, that allows you to just be a performer and leave the business to the business people.

Now before you get the wrong idea, I'm not hear to praise all agents from the rooftops - it is an occupation up there with car sales and real estate in the trustworthy stakes, in some cases. However, one of my pet hates is entertainers constantly bitching about their agents (not suggesting I don't indulge in that sport myself occasionally). I booked a weekly singer songwriter night (PopTarts) for almost 10 years and while I wasn't strictly an 'agent', I certainly did a lot of the same work they did. And I can tell you, it's bloody hard! Dealing with publicans who measure entertainment success in terms of schooners sold and entertainers for whom the notion of promotion is a nebulous one can be frustrating and soul destroying. So before pissing on your promoter, try doing their job for yourself.

The problem is, a business hat doesn't always sit comfortably alongside an artistic hat on the same head - not everyone is cut out to balance books and belt out a ballad as well. But I do believe everyone needs to pull their head out of that creative soil just briefly to at least learn the basics.

Like many of my fellow songstresses, I've been doing this long enough that I have a pretty good idea what venues and event organisers are after. We should know how to do our own promotion and paperwork and understand the importance of being a business buff as well as polished performer. No one knows better than the act themselves, what they need, so could we just cut out that middle person - oh and save that at least 10% agent fee? Yes and No.

It's a tenuous world of work that I inhabit, where a gig can disappear on a whim. So I book about 50% of my work directly and the rest through a handful of agents I have built a rapport with - I like to share my eggs around in different people's baskets. I guess I just have to hope I get to deal more with competent cockerel types than the cocks.

See you next time!
Amanda
www.amandaeaston.com

Stickin' it to 'The Voice'!

Hi there,

There seems a lot of that lately - more than usual criticism of the show we love to hate, 'The Voice'. Don't get me wrong, keep reading my posts and you'll hear me having a go too; we're all entitled to our rants. But for the moment I find myself, once again, defending the show that I didn't want to be part of myself. Most of the negative stuff I've been reading is about the poor treatment of artists. I've had friends who have suffered by being part of this show - this industry can be soul and ego crushing at the best of time and I hate to see fellow artists become 'fodder for ratings grabs'. The thing is, isn't it naive to think it would be any other way? 

I do actually think this show is more respectful to its participants than compatriots Idol and X Factor, but 'The Voice' wasn't designed by its producers to be a vehicle for artists' careers or even to showcase the best singers. Just as the Biggest Loser wasn't designed to be a helpful way to lose weight and gain health. Both shows are created by the same production company after all. These shows and all like it were designed to, well, make money! Commercial TV is a cut throat world and ratings make or break a show. Viewers need drama to keep watching and producers use what they've got to create it - in this case artists, often with fragile egos. So it hurts to feel used - couldn't agree more; I couldn't subject myself to that. I often don't agree with the judges' decisions and quite often the best artists aren't the winners. At the same time, some artists gain massive exposure and great contacts by tiptoeing along this TV tightrope. 

We need to understand the business of this business and go in with eyes open. It's a risky one with potentially huge payoffs. Just like the music industry itself and a bit like life really! I don't necessarily like it but I do believe it's a matter of 'live by the sword, die by the sword'.

Till next time,
Amanda