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Showing posts with label career. Show all posts
Showing posts with label career. Show all posts

Tuesday, February 11, 2014

So You Wanna Ditch the Day Job?

Hi there,

In the dim dark past I had a very well paid, secure full-time job with one of the biggest companies in the world. I was on a very clear upward path promising even greater riches and corporate-type rewards, so I should have been happy and grateful right?

Well, no. I had this niggling sensation that I was in the wrong place. I yearned for a badly paid job where I'd have to struggle for every dollar. A job with no sick or holiday pay, where you're constantly being judged. Where hours of preparation and work are in no way guaranteed to reap any kind of financial reward. So I jumped ship and became a full time singer.

I've been thinking back to those days because in the last week, two different people - one I know well and one I've never met - have decided they want to dump their corporate jobs to do music, and asked me about my experience.

One of the hardest things for me was telling my parents. They only wanted the best for me and had worked hard to send me to an expensive private school and put me through university. They were proud of my corporate career and regarded any music I did as nothing more than 'a nice hobby'. 


Julie Anthony & the St George Dragon
When I worked up the courage to tell them (just after I had told my employers, so there was no turning back) my mother cried for a week and my father told me it was the most stupid thing I had ever done. I still remember his comment: 'Why would you think you could do this? Do you really think you're as good as Julie Anthony?' I really only knew this singer from seeing her sing with a dragon on telly but I knew where he was coming from. Other people told me I was 'brave' which in many ways was a nice way to say 'dumb'. 

Anyway, it's not as if I became a millionaire pop princess that can now say to all the naysayers: 'See! I did the right thing! Look at me now!' But I have a job/life (singing is so much more than just a career) that I adore. I make a living doing what I love, so: 
'See! I did the right thing! Look at me now!'

Cheers,
Amanda

www.amandaeaston.com





Thursday, May 16, 2013

Stickin' it to 'The Voice'!

Hi there,

There seems a lot of that lately - more than usual criticism of the show we love to hate, 'The Voice'. Don't get me wrong, keep reading my posts and you'll hear me having a go too; we're all entitled to our rants. But for the moment I find myself, once again, defending the show that I didn't want to be part of myself. Most of the negative stuff I've been reading is about the poor treatment of artists. I've had friends who have suffered by being part of this show - this industry can be soul and ego crushing at the best of time and I hate to see fellow artists become 'fodder for ratings grabs'. The thing is, isn't it naive to think it would be any other way? 

I do actually think this show is more respectful to its participants than compatriots Idol and X Factor, but 'The Voice' wasn't designed by its producers to be a vehicle for artists' careers or even to showcase the best singers. Just as the Biggest Loser wasn't designed to be a helpful way to lose weight and gain health. Both shows are created by the same production company after all. These shows and all like it were designed to, well, make money! Commercial TV is a cut throat world and ratings make or break a show. Viewers need drama to keep watching and producers use what they've got to create it - in this case artists, often with fragile egos. So it hurts to feel used - couldn't agree more; I couldn't subject myself to that. I often don't agree with the judges' decisions and quite often the best artists aren't the winners. At the same time, some artists gain massive exposure and great contacts by tiptoeing along this TV tightrope. 

We need to understand the business of this business and go in with eyes open. It's a risky one with potentially huge payoffs. Just like the music industry itself and a bit like life really! I don't necessarily like it but I do believe it's a matter of 'live by the sword, die by the sword'.

Till next time,
Amanda

Monday, May 7, 2012

In Defence of 'The Voice'

Everyone's talking about it. Channel 9 execs must be punching the air. But a lot of people are saying that they don't understand why professional singers, particularly those with family connections, are part of a TV show like The Voice. Surely Mahalia Barnes, daughter of Aus Rock royalty, doesn't need a leg up in her career? My answer is, you are talking about her now and possibly keen to buy her records now. Was that the case before you saw her on the show, even though you had heard of her? In this extraordinarily competitive industry, family connections don't ensure success. I didn't even know Guy Sebastian had a brother till The Voice told me.


Even with the power of the internet and its importance in building music careers, a national TV show watched by almost three million viewers a few times a week is the most potent exposure an artist could get. TV is the king in music promotion. Surely singers that have already done the hard yards, that have got to the point - on their own steam - where they are good enough to be Delta Goodrem's backing singer, deserve and can make best use of an opportunity like The Voice. It's the chance to become known by the masses. We already have Australian Idol, X Factor, Australia's Got Talent and previously, Pop Stars, to unearth brand new talent.


When I ran the singer-songwriter showcase 'PopTarts', I worked with a lot of refugees from shows like Idol, great new artists who became bitter and despondent from their TV experiences. In most cases it was because it was all too much too soon. Their careers hadn't been given the chance to develop naturally before they were thrust into the limelight. That light can get switched off very suddenly, leaving the subject ill-prepared to stand in the shadows. A singer who has done the groundwork over the years and proven their commitment to their art is best placed to sustain a successful career after this kind of intense TV exposure. What percentage of Idols or products of the X Factory are still going strong?


Like many of my pro singer friends, I got an invitation from the producers of The Voice to audition for the show. Hold on to your hats... I said no. 'But you said...!' I know! I get why people like me want to be on a show like this. But it's not for me. I should probably admit to some fear about these kind of shows, after watching Idol and their ilk as they shoot for ratings dominance by often publicly tearing down their acts. As an already established performer, that felt like an awful lot to risk. Of course I now see that The Voice is taking a much kinder, more supportive approach to their artists, which thankfully seems to be striking the right chords with its audience.


The other reason will no doubt see me labelled as a freak, of the control variety. I have done the requisite bleeding, sweating and crying of tears to develop the career I have. It may only be a little one, held together with bandaids in part, but I'm proud of my career and it is all mine. Handing it over to the producers of a TV Show, and all that entails including control of image and output, was a step I was loathe to take. But now - at the risk of sounding like a football commentator - we, the audience, are the winners in all this. How many times can you switch on the TV and see a gathering of such fine talent all in the same place? And more power to them!