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Wednesday, April 4, 2012

How to Get on the Radio Part 2

Hi there,

My last blog was all about the importance of community radio, particularly for indie artists. Check that out here for info on an Australian service that distributes your CDs to this national radio network.

We live in a web world now. Most artists and their record companies deliver new songs digitally to the commercial radio networks (more on commercial radio in a later blog). Some community stations still rely on physical CDs but most are moving in the digital direction - so you should too.

Get Your Songs on the Database
The good peeps at AMRAP are helping us out again with the government-sponsored AirIT service. Community radio programmers apply to get free customized CDs of music from the database, or download songs instantly. AirIT even have their own charts.

If you're independent and have some radio-ready releases, you can be part of this database for free. AirIT will take three of your new tracks but you need to apply well before their release date and prove you have other promo planned ie live performance, distribution and other marketing activites to support your new music. Visit here to register.

There's no doubt digital is important, but we still live in a tactile world so don't ignore the plastic! Get physical copies of your CD to radio broadcasters as well as via AirIT. And follow up the radio folk to see if they are interested in an on-air interview with you. The beauty of community radio is its accessibility - most radio hosts want to talk to you! But go down the digital path too and you'll have all angles covered.

Next week: How to Get on Internet Radio.

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